This video the Chevy Volt was also designed to be an interactive ad on XBox that utilizes Microsoft’s new controller-free gaming experience Kinect. Users watch the ad on XBox live and at any point in the commercial can interact with the car. They can grab it, put it in a virtual garage and even change the color of the vehicle. When they’ve had their fun they can then place it back in the commercial and watch the spot play out.

https://vimeo.com/23323659